Introduction
The recent Google Search Algorithm leak sent shockwaves through the SEO world. While the full picture remains hazy, valuable insights have emerged, empowering you to craft content that ranks higher.
This blog post dives into three key actions you can take to improve your website’s SEO and increase brand awareness in the wake of this Google search algorithm leak. By focusing on brand building, content strategy, and backlinks, you can ensure your website remains visible and attracts organic traffic
Related Article: Google Search Algorithm Leak
3 Key Actions After Google Search Algorithm Leak
1. Branding Matters to Enhance Visibility
Gone are the days of keyword-stuffed content ruling the search roost. Google search algorithm leak specified that Google now prioritizes brands users trust and recognize. Here’s how to leverage this to increase brand awareness:
1.1 Make Your Brand Bigger
Expand your brand presence beyond your website. Be active on social media platforms like Twitter, LinkedIn, or industry-specific forums. Participate in relevant online discussions by sharing your expertise and insights. Guest post on high-authority blogs in your niche. This increases brand awareness, establishes you as a thought leader, and signals expertise to Google.
Inside Scoop: Identify key influencers in your niche and collaborate on content projects. This can be a joint blog post, a webinar, or even an infographic. By leveraging their audience reach, you can significantly increase brand awareness.
Related Article: What is Social Media Management? – How to hire a Social Media Manager?
1.2 Maximize Branded Search
People searching for your brand directly is a powerful SEO indicator. Encourage branded searches by including your brand name strategically throughout your website content and social media bios to increase brand awareness.
Inside Scoop: Run targeted online advertising campaigns that incorporate your brand name. This will not only drive direct traffic to your website but also train users to search for your brand organically and will increase brand awareness automatically.
2. Write Blogs that Google Likes (and Readers Devour)
The Google Search Algorithm leak emphasized the importance of user experience and content quality. Here are six ways to craft blog posts that resonate with both readers and Google search algorithm, aligning perfectly with your content strategy:
2.1 Make Navigations Stand Out
Ensure your website has a clear and intuitive navigation structure. This allows users to discover your content & pages easily, a factor Google search ranking considers when ranking websites.
Inside Scoop: Use clear and concise navigation labels that accurately reflect your content quality. Consider using breadcrumbs to help users understand their location within your website’s hierarchy.
2.2 Include a Table of Contents in Long-Form Content
A table of contents improves readability and user experience, especially for long-form blog posts. It also helps search engines understand the structure and key points of your content, enhancing your overall content strategy.
Inside Scoop: Use anchor links within your table of contents that jump to specific sections of your blog post. This allows readers to navigate directly to the information they seek.
2.3 Adding Author Information to Your Blog Posts
Build Trust and Credibility: Author information builds trust and credibility with readers. It also allows Google to associate your content with a real person or team, potentially boosting its search ranking power.
Inside Scoop: Include a short bio with a headshot for each of your blog post authors. Briefly highlight their expertise and experience relevant to the topic. This practice is a key element of a robust content strategy.
2.4 Update and Refresh Content Publish Dates
Search engines value fresh content. Regularly update existing blog posts with new information, insights, or statistics to keep them relevant and improve search ranking.
Inside Scoop: Consider creating a content calendar to schedule content updates. This practice should be a key component of your content strategy. You can refresh older blog posts by adding new sections and incorporating new visual elements.
2.5 Make Your Blog More Engaging with Interactive Content
Integrate interactive elements like quizzes, polls, or calculators into your blogs. This increases user engagement, a positive ranking signal for Google according to the Google search algorithm leak. Incorporating interactive content is a smart move for both your content strategy and SEO strategy.
Inside Scoop: Don’t just throw in random quizzes; ensure they are directly related to your blog post content. For example, if your blog post is about the best running shoes for beginners, you could create a quiz to help readers identify the perfect shoe for their needs.
2.6 Create a Cohesive Topical Map with Consistency
Focus on creating content around a well-defined set of topics relevant to your niche. This establishes your website as a topical authority, a key factor for Google’s search algorithm. A cohesive topical map is essential for a successful content strategy and SEO strategy.
Inside Scoop: Conduct keyword research using tools like Google Keyword Planner to identify relevant topics and subtopics that your target audience is searching for.
3. Backlinks Weigh a Lot (and Still Matter)
Why does the Google Search Algorithm leak specify that backlinks matter in order to enhance brand visibility?
The Google Search Algorithm leak confirmed that backlinks remain a crucial factor in Google’s ranking process. In simpler terms, the more high-quality websites link back to your content, the higher your website is likely to rank in search results.
Here’s how you can leverage backlinks effectively within your SEO strategy:
3.1 Utilize Digital PR: Secure High-Quality Backlinks with Strategic Storytelling
Think beyond dry press releases. Digital PR is about crafting compelling narratives about your brand and expertise that resonate with journalists and bloggers in your niche. This approach can significantly enhance your SEO strategy.
Inside Scoop: Identify Relevant Publications and Influencers: Use a tool like Buzzsumo to discover relevant publications and influencers with a strong reputation and audience reach within your industry. Look for publications that cover topics directly related to your content strategy.
3.2 Activate Every Mention with a Relevant Link
The Google search algorithm leak highlighted the importance of “unlinked mentions” – instances where your brand is mentioned online without a corresponding backlink. Turning these mentions into SEO opportunities is a vital part of your SEO strategy.
Inside Scoop: Set Up Brand Mention Alerts with Google Alerts: Monitor online mentions of your brand name, company name, or key products. This practice is essential for your content strategy as it allows you to stay on top of conversations happening around your brand and identify unlinked mentions.
Conclusion
The Google search algorithm leak provided valuable insights for content creators. By focusing on building your brand, crafting user-friendly content, and securing high-quality backlinks, you can optimize your website for success in the ever-evolving search landscape. Remember, SEO is a marathon, not a sprint. Implement these strategies and get help from experts at epiphanyinfotech.com.
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Sahil Thakur, a Digital Marketing Expert at Epiphany Infotech, specializes in On-page, Off-page SEO, and Amazon marketing & management. With a proven track record of boosting traffic and revenue for global websites, Sahil is passionate about all things digital marketing. Outside work, he stays updated on the latest trends in digital advertising.
