by Anchal Narang | Oct 29, 2024 | Blog Posts
Introduction In today’s competitive digital advertising landscape, tracking Return on Ad Spend (ROAS) is essential for marketers seeking to maximize ad budget efficiency and drive profitable growth. ROAS is a critical metric that reveals how much revenue is generated...
by Anchal Narang | Aug 14, 2024 | Blog Posts
Introduction Amazon has become a digital marketplace behemoth, making it essential for businesses to effectively leverage its advertising platform to reach customers. As competition intensifies, traditional advertising strategies may fall short. Enter Artificial...
by Anchal Narang | Jul 18, 2024 | Blog Posts
Introduction Did you know businesses that integrate SEO and social media strategy are 70% more likely to achieve higher search engine rankings and increased online visibility? In today’s digital age, combining these two powerful tools is no longer...
by Anchal Narang | Jul 11, 2024 | Blog Posts
Introduction When selling on Amazon, one of the most important decisions a seller can make is how to fulfill their orders. The two primary options are Amazon FBA (Fulfilled by Amazon) and Amazon FBM (Fulfilled by Merchant). Each has its own advantages and drawbacks,...
by Anchal Narang | Apr 16, 2024 | Blog Posts
What is EBC or A+ Content? Amazon A+ content or EBC is a feature that allows brand owners and Amazon sellers to enhance their product descriptions with visually rich content such as images, text overlays, comparison charts, and more. This upgraded Amazon product...